The American Academy of Pediatrics Safer for Kids program will support physicians in improving pediatric patient safety. With funding from The Physicians Foundation, the American Academy of Pediatrics will create a comprehensive, user-friendly, public website, which will serve as a source for strategies, tools and best practices to educate physicians, researchers, families and caregivers in making healthcare safer for children. Additional components of the Safer for Kids program include web-based seminars with CME credit where experts will share best practices with child health colleagues, a listserv to share comments and ideas for change and broad dissemination of information through the Academy's numerous communication vehicles and liaisonships with other child health organizations. These combined elements will raise awareness, engender dialogue and promote improvement in the safety of pediatric care.